A publisher of gift cards, Didix has grown to become a market leader in this sector in the Netherlands in a short period of time. Didix’s objective is to further strengthen its position in the Netherlands, and then expand its activities within Europe. Waterland has acquired a majority interest in the company, and is making the necessary resources for further growth available.

Boudewijn Jansen, Didix CEO and founder: ‘After years of explosive growth, getting a professional investor on board is an important step forward for Didix. Waterland’s entrepreneurial approach is a great match for our company’s culture. This move will help Didix further reinforce its position in the market and capitalise on the opportunities for growth.’

Rob Thielen, Waterland’s Chairman and founder: ‘In a short period of time, Didix has managed to achieve an excellent position in the rapidly growing gift card market in the Netherlands. We look forward to supporting Didix’s management and helping it to achieve its objectives in the Netherlands, before moving on to conquer the European market.’

Didix

Since it was founded in 2009, Didix has grown to become the market leader in the gift card market in the Netherlands. Didix is a publisher of various gift cards, including BioscoopCadeau (cinema vouchers) and RestaurantCadeau. Didix is located in Amsterdam and has 21 employees on staff.

Waterland

Waterland Private Equity Investments is an independent private equity firm operating in Belgium, Germany, Austria, Switzerland, the Netherlands and Poland with € 2,5 billion funds under management. Waterland focuses on consolidation strategies, investing in fragmented growth markets that are going through a transformation as a consequence of one of more of the following trends: ageing population, outsourcing & efficiency, leisure & luxury and sustainability.